NYLON

5/2018 - Present

INTEGRATED MARKETING MANAGER

Ran all pre-sale marketing initiatives for NYLON brand partnerships inclusive of creative strategy, proposal writing, pitch deck design, and influencer relationship building.

  • Owned the marketing RFP process, from initial insights & creative strategy to writing pitch proposals for brands like Sephora, Converse, Ray-Ban, & Netflix 

  • Spearheaded creation and design of NYLON’s new 2019 brand identity pitch deck, utilizing comScore data to craft the brand story

  • Managed influencer relationships inclusive of talent discovery and contracting for projects like Nike & Steve Madden


McCANN NY

1/2017 - 3/2018

SOCIAL STRATEGIST

Collaborated with creative teams to develop social strategies and campaigns for brands like Facebook, Ulta Beauty, and L’Oreal Paris. 

  • Created strategic briefs for Facebook to guide their expansion tactics for Facebook Moments and the launch of Facebook Camera

  • Researched cultural and industry trends through social listening to inform creative and brand positioning

  • Developed a comprehensive social & influencer strategy for Ulta Beauty, whose business was pitched and ultimately won


FREELANCE ARTIST & SOCIAL CONTENT CREATOR

2013 - 2017

WildHumm is a small business that I own where I sell my artwork. Since starting, I have organically grown my following to 49,000+ on Instagram and:

  • Created custom artwork and social content for brands like Perrier, Madewell, and West Elm

  • Conducted interviews with established women in the arts

  • Organized fundraisers for the ACLU and Planned Parenthood