NYLON

5/2018 - PRESENT

Integrated Marketing Manager 

Led the digital strategy for NYLON Magazine and brand partnerships.

  • Spearheaded competitive audit and analysis of audience data and collaborated with internal stakeholders to develop the brand’s new marketplace positioning

  • Wrote, designed, and trained Sales team on NYLON’s new brand identity pitch deck, which helped double new business RFPs year over year

  • Owned the RFP process and restructured NYLON proposal decks to include a data-driven strategy that clearly addressed client KPIs, which helped the team win business with elusive clients like Nike and Sephora


Nonfiction

UX Design Studio

3/2018 - 5/2018

Contract Social Strategy Consultant

  • Trained team on social media best practices for the launch of new editorial verticals

  • Led competitive audit to understand how UX design studios are utilizing social media, and uncovered unique opportunities for the brand to interact with their audience in a more personal way on Twitter and LinkedIn

  • Set brand voice and tone guidelines on social to train future community manager


MCCANN NY

1/2017 - 3/2018

Freelance Social Strategist 

Developed social campaign strategies for new business accounts and was a strategic consultant for Facebook. 

  • Led research project to guide the development of the Facebook Moments in-app product, with the pilot Moment (2017 Solar Eclipse) earning over 31 million views

  • Developed insights-driven social strategies (including audience personas, key content pillars, and competitive analysis) for new business pitches, which helped the team win business with Ulta Beauty, Cambria, and Caboodles

  • Provided strategic social insights and support for key product launches and tentpole events for L’Oréal and Ulta Beauty


DotDash

6/2016 - 12/2016

Freelance Social Media Associate

Optimized social launch strategy for VeryWell, Dot Dash’s health brand.

  • Trained team on best practices and A/B tested Pinterest creative, which ultimately drove engagement up by 50%


WildHumm

2013 - 2018

Owner & Creative Strategist

Created the brand as a home for my art and design work. Key clients include: Gucci, Urban Outfitters, West Elm, and Perrier. 

  • Led social strategy, including A/B testing content on Instagram and partnering with influential artists, which more than doubled organic engagement and grew following to 47K+

  • Developed key content pillars catered to consumer personas on the WildHumm blog, which drove shop traffic and increased art print sales by 45%


Templeton General

2015-2016

Brand Strategy Consultant

As part of a General Assembly Digital Marketing Certificate Course, I developed a digital brand strategy for Templeton General, a small handmade homewares shop in Boston.

  • Coached shop owner on social media best practices, with a focus on Instagram, and doubled organic engagement through an improved content strategy

  • Developed an influencer marketing strategy to drive local foot traffic through events and workshops

  • Created a customer loyalty program that drove email subscriptions up by 25% Q/Q