5/2018 - PRESENT
Integrated Marketing Manager
Led the digital strategy for NYLON Magazine and brand partnerships.
Spearheaded competitive audit and analysis of audience data and collaborated with internal stakeholders to develop the brand’s new marketplace positioning
Wrote, designed, and trained Sales team on NYLON’s new brand identity pitch deck, which helped double new business RFPs year over year
Owned the RFP process and restructured NYLON proposal decks to include a data-driven strategy that clearly addressed client KPIs, which helped the team win business with elusive clients like Nike and Sephora
UX Design Studio
3/2018 - 5/2018
Contract Social Strategy Consultant
Trained team on social media best practices for the launch of new editorial verticals
Led competitive audit to understand how UX design studios are utilizing social media, and uncovered unique opportunities for the brand to interact with their audience in a more personal way on Twitter and LinkedIn
Set brand voice and tone guidelines on social to train future community manager
1/2017 - 3/2018
Freelance Social Strategist
Developed social campaign strategies for new business accounts and was a strategic consultant for Facebook.
Led research project to guide the development of the Facebook Moments in-app product, with the pilot Moment (2017 Solar Eclipse) earning over 31 million views
Developed insights-driven social strategies (including audience personas, key content pillars, and competitive analysis) for new business pitches, which helped the team win business with Ulta Beauty, Cambria, and Caboodles
Provided strategic social insights and support for key product launches and tentpole events for L’Oréal and Ulta Beauty
6/2016 - 12/2016
Freelance Social Media Associate
Optimized social launch strategy for VeryWell, Dot Dash’s health brand.
Trained team on best practices and A/B tested Pinterest creative, which ultimately drove engagement up by 50%
2013 - 2018
Owner & Creative Strategist
Created the brand as a home for my art and design work. Key clients include: Gucci, Urban Outfitters, West Elm, and Perrier.
Led social strategy, including A/B testing content on Instagram and partnering with influential artists, which more than doubled organic engagement and grew following to 47K+
Developed key content pillars catered to consumer personas on the WildHumm blog, which drove shop traffic and increased art print sales by 45%
Brand Strategy Consultant
As part of a General Assembly Digital Marketing Certificate Course, I developed a digital brand strategy for Templeton General, a small handmade homewares shop in Boston.
Coached shop owner on social media best practices, with a focus on Instagram, and doubled organic engagement through an improved content strategy
Developed an influencer marketing strategy to drive local foot traffic through events and workshops
Created a customer loyalty program that drove email subscriptions up by 25% Q/Q