Award-winning social impact marketer

I started my career in marketing strategy a decade ago in the for-profit world.  At McCann New York, I learned how to do market research, uncover audience insights, and build 360 marketing strategies for clients like Meta, L’Oreal, and Ulta. We had six figure budgets and big name partners like NASA and Simone Biles. Then, I spent some time learning content marketing, influencer marketing, and original content production in the editorial world at NYLON Magazine and Dot Dash. In 2019 I started at HelpGood, where I get to use all those skills for good.

Below is a select list of nonprofit clients I am proud to have worked with at HelpGood as Strategy Director so far:

Together we have:

• Helped Smokey Bear go viral

• Raised millions for reproductive rights for Planned Parenthood

• Recruited thousands of lawyers to defend unaccompanied kids in immigration court for Acacia Center for Justice

• Filled NYC streets with 32,000 cyclists advocating for better bike infrastructure for Bike New York’s TD Five Boro Bike Tour

• Fed thousands of kids in Connecticut with Filling in the Blanks

• Fueled grassroots voter registration movements with Kerry Washington’s Movement Voter Project

• Helped thousands of LGBTQIA+ individuals in NYC get on PrEP to fight the AIDS crisis with Housing Works Healthcare

• Got thousands of people to call Congress to make cannabis legal with HeadCount

If you need 1:1 support with digital strategy, fundraising, email marketing, content production, copywriting, influencer work, or growing a donor base, I can help!

I am available for freelance projects, please contact HeyBLetsDraw@gmail.com